Lou Northcote

Changemaker Lou Northcote is a 24-year-old activist, Instagram Influencer and ex-model. Lou is best known for her unwavering commitment to her skin positive movement #freethepimple. 

Modelling was a big part of Lou’s life, having started when she was just 10-years-old but as she grew into puberty, she began to suffer from acne breakouts and as a result her career as a model became strained. In 2017, she began using the hashtag #freethepimple to bring awareness of others living with skin conditions and has since grown a global online community for people to share their skin-positive selfies. 

Lou continues to defy all the odds of the modelling industry, having featured in Love Magazine, shot by Davids Simms and became the first model with acne to star in an un-retouched beauty editorial for Boots Health and Wellness Magazine. She has appeared in online articles all over the world, including her documentary with i-D, Cosmopolitan, ELLE, Teen Vogue, Daily Mail and more. 

Lou continues to break the conventional boundaries of the modelling industry by pushing to see people with real skin in print magazines, appearing on billboards and featured in campaigns.