Snoochie Shy

Described as a new gen style icon, 28 year old South Londoner Snoochie Shy is a TV and radio broadcaster, model, brand ambassador and well-respected DJ.

In April 2019 Shy began hosting her own late night specialist show on BBC Radio 1Xtra Monday to Thursday 11pm-1am. Championing new music and bringing her fun and sometimes raucous style to every evening with artist chat and game show features. She has her own BBC Sounds podcast, Slide Into My Podcast, now in its second series, with co-hosts Kaz Crossley and Jordan Hames which sees the team delve into the DMs of their favourite rappers, pop stars, TV personalities and everything in between.  

As one of the faces of MTV UK she can be found interviewing music stars from Little Mix to Yxng Bane and Ms Banks, as well as hosting live coverage at festivals including Wireless and Fusion. She co-presents the reboot of the iconic show YO! MTV Raps and its sister show, YO! MTV Rates.

In 2020 Shy co-hosted the Audio Production Awards alongside Jeremy Vine as well as winning a Bronze in the Best Music Presenter category. 

Shy has travelled the globe to DJ for clients including Adidas, Topshop, River Island, G Star and Afropunk from Portugal to Hong Kong. Prior to 1Xtra, her interviews with artists like AJ Tracey, Stefflon Don, Rich The Kid, Kurupt FM and Big Shaq racked up millions of views on YouTube.

With her striking, instantly recognisable look, Shy has modelled for Nike, Reebok, Ugg, Adidas, Tommy Hilfiger, Warehouse, Vans, Dr Martens and Misguided in the past and is regularly called upon by big brands for collaborations on social media. 


Radio 1Xtra’s Specialist Music Show