In 2020, Kelly launched JetVine, a consultancy dedicated to helping wine and beverage producers navigate Global Travel Retail across airlines, ships, trains, private jets, and airports. This entrepreneurial venture has also enabled her to broaden her influence as a media personality, where she shares her extensive knowledge of wine and beverages.

Kelly is a seasoned presenter with a growing media presence. Recent highlights include guest appearances on Wine Time with Helen McGinn (2024), features in The Evening Standard, and leading performances at The Big Feastival (2023). She partnered with Brewdog to create the first beer brewed in-flight and collaborated on a groundbreaking project to produce a bespoke sparkling wine, featured in a dedicated programme.

Her qualifications are equally impressive. Kelly holds a WSET Diploma, is a Certified Sommelier, and is a member of the Cicerone beer programme. In 2019, she was inducted into the Bordeaux Commanderie, joining the ranks of the most respected wine professionals globally. Additionally, she judges in renowned wine competitions like IWSC and IWC and supports the 'Cellars in the Sky' awards, which recognize the best wines served by airlines worldwide.

Kelly’s career began at British Airways, where she spent over two decades mastering the complexities of global wine and beverage management. She rose to become the airline’s Global Wine and Beverage Manager, overseeing the selection of wines and drinks for both inflight and lounge services. Her role required a deep understanding of taste, market trends, and commercial strategy, skills that she now brings to her consultancy and media work.