Lisa Hogan is an Irish television presenter, entrepreneur and creative businesswoman, best known as one of the central figures in Prime Video’s global hit Clarkson’s Farm. Warm, straight-talking and naturally funny, Lisa combines first-hand experience of rural life with strong commercial instincts and a distinctive creative eye.

 

Lisa has been announced as the host of ITV’s new rural dating series Farming for Love, which will broadcast on ITV1 and stream on ITVX. Based on the internationally successful Farmer Wants a Wife format, the series follows single farmers from across the UK as they open their farms, and their lives, to potential partners. Lisa guides them through the process, bringing her understanding of farming life, humour and trademark honesty to their search for a lasting relationship.

 

In 2026, Lisa also co-founded and launched Only Farmers.  The app and online platform connects farms directly with the public, enabling people to discover and book farm stays, tours, workshops, tastings, animal encounters and seasonal experiences.

 

Only Farmers also gives rural businesses a dedicated platform through which to promote their work, connect with customers and generate additional sources of income. The idea grew from Lisa’s conversations with farmers visiting Diddly Squat Farm Shop and her determination to help extraordinary rural businesses reach wider audiences.

 

At Diddly Squat Farm, Lisa runs and manages the hugely popular Diddly Squat Farm Shop, which she co-founded in 2020. She oversees its day-to-day operation, product development, creative collaborations and the continued growth of the Diddly Squat brand, while championing produce and businesses from the surrounding farming community.

 

Dublin-born Lisa has a background in marketing and sculpture - a combination that informs both her entrepreneurial approach and her artistic flair. She is also an accomplished host and public speaker, speaking with authority, warmth and humour about entrepreneurship, brand-building, rural enterprise, farming and life behind the scenes at Diddly Squat.